Well, this year I FINALLY decided to do what other companies do: capitalize off of the Holidays...
(not really - you know Baker Babe is not a capitalist).
In actual fact - I decided to create a product that is the anti-thesis of the typical xmas gift.
I don't know about you - but I feel grossed out by how much waste is created in one single month of the year. Wrapping paper alone is enough to make any environmentalist balk.
So here at New Moon we are offering a gift that leaves no trace. That's right... eat the cookies and compost the container.
Guilt-free on so many levels - and since it's the New Year and all, we need to have as little guilt as possible riding on our coattails.
For those of you who are new to my posts - I will let you in on a little secret: I love creative projects! So these STARS cookies have been fun all-around.
First off - after I got the idea, I asked my baking team (the AMAZING Courtney & Helen duo) to do the R&D on the product. So they got busy baking and testing.
Then the lovely Toni at the order desk was offered a commission on every case she sells.
AND THEN - I decided that we would donate a portion of the profits (10%) to a local neighbourhood charity (the Stop Community Food Centre).
Not to be a total cornball - but this is actually a gift that gives. I think it's so cool that at this point in the game I can do stuff like this with the company, that it's not just about "making money" to get by or pay the rent, but about involving the team, being creative, and giving back to our community.
Did I mention that these are really yummy cookies too?? cute little chocolate and vanilla stars - spelt, dairy-free - you know the drill.
Now go get some.