And maybe you scrolled through the pages on your screen and found some terrible things posted about us...
I want to set the record straight! And if you have no idea what I am talking about then welcome to storytime on my blog, this week's story is called "How some people are out to get you for no good reason".
Back in September or October one of my staff sent some cookies to a blogger in Oakland, CA. She writes a blog about vegetarianism and food etc...
She got our cookies - sent an email asking "what is in the chocolate chips you use?"
we wrote her back with the ingredients of the chips: sugar, cocoa butter, chocolate liquor, soy lecithin, vanillin.
Next thing we know she posted a blog saying that we use "petrochemicals and charred animal bones" in our cookies...
NOW HOLD UP - you can only imagine my SHOCK and horror to be reading this stuff about my beloved little cookies. So I write back to her and give her the facts about the chips we use, that they are made by one of the very best chocolate manufacturers in the world, Barry Callebaut, and that the chips do not contain any petrochemicals or charred bones.
Funny thing was, even after we sent the info to her she wouldn't post it on her blog, she was deleting our feedback comments.
Then we got a call from Treehugger which is an online site devoted to ethical and green living.
They got a "tip" about this person's blog and wanted to hear the story from our side.
I was interviewed by treehugger and they wrote this great, non-biased article about the whole thing.
I was infuriated by it all - if it hadn't happened to me I would think it great fodder for discussions about the power of the "information age" but how information can be spread without facts. I even checked about getting the information taken off the web (because it is false - as you will see if you read through the associated links) but google won't take info off unless they receive a court order to do so.
After all is said and done, let me explain what caused the blogger's little tantrum.
We make 11 products. 4 of our products contain chocolate chips. The ingredient labelling on our packaging says "semi-sweet chocolate chips (dairy-free)". At the time when we had our packaging designed, it was not a requirement to list the ingredients of ingredients for a chocolate chip.
The chips we use are kosher parve, nut-free, and vegan. The sugar in them was not processed with the use of animal bones for bleaching the sugar. There is no petrochemical in the vanillin.
AND we have since switched to a different Barry Callebaut chip that uses pure vanilla.
Some of you may not care about any of this, and some of you may - that's why I'm posting this; to clear up any confusion, and to clear our name.
Now what did I learn from all of this? What little nugget of knowledge can I share...
That revenge is a low level of energy exchange and does nothing to make any kind of change in the world. So instead of "fighting" back I decided to keep on making cookies, running my company well, and just plain got over it.
Or let's say it another way - if you have a choice to feed the negative or the positive - which one do you go for? Which one do you want to see grow?
If any of you readers or consumers have any questions about all this- please do let me know!