I Baked my First CD

6 years ago a really huge thing happened in my life. It felt like a crossroads and looking back now, it most certainly was.

My best friend and business partner, Susanna, decided to leave the biz and go back to school. I was 25 years old and suddenly faced with a huge decision to make; 'Do I want to run this business by myself? Do I want to make business my career?'.

I was in panic mode all day - I googled other Cookie Business Owners and looked at their pictures saying to myself "But that's not me! I don't want to be that". My stomach was all knotted up.

That evening I had to pick my friend up from the airport, my dad and I drove together. He listened patiently to all my woes and fears and concerns.

"But dad! you know I've always wanted to be a writer and a singer, I don't want to get trapped in business!!"

He calmly replied "you would be foolish to sell your business. It is successful, and it supports you. The key is to make your business a vehicle for you to be able to do what you want to do. Would you rather be a starving artist?"

Well. I am so pleased to announce the launch of my first album: Come Fall.

Recorded in part at New Moon Kitchen, 2 1/2 years in production, with New Moon's support all the way.

We're celebrating with a huge CD release party at the Gladstone Hotel on Sept 30.

Dad - you would be proud.

xo bb
www.myspace.com/edenhertzog

New Moon Cookies Under Fire

hello all
I am writing this post in case anyone came across a certain slanderous blog entry about us that has been circulating the internet.
If you'd like to see the whole story, there was a follow-up article from TreeHugger which tells both sides of what went down in the Cookie War. You be the judge.
http://www.treehugger.com/files/2008/09/cookies-vanilla-vanillin-refined-sugar.php

And just so Baker Babe here can make this clear:
Our product is 100% animal-product free
The refined sugar in the chocolate chips we use is not processed with animal char
the vanilla in the chocolate chips does not contain a petrochemical
And we do not hide ingredients from our customers

We have found a chip that uses pure vanilla - and we will be switching over.

It has been a very disappointing experience dealing with this Bad Press - but it has also been a great learning.
Do you know that feeling when someone says something untrue about you - and you have to defend yourself - and it's frustrating because you know you've done nothing wrong?
Well - that was what went down with this. It had all us Baker Babes acting as warriors. I know it's just a silly blog in the middle of the ether on the web - but geez - somebody messed with my baby! And Baker Babe was not happy about that.

If anyone has any questions about the Cookie War - please email me:
eden@newmoonkitchen.com

Cookies Under Fire!

For those of you who are interested - I wanted to put up a post about some things that have been going on via the web last week.
I blogged about this a few days ago - but just incase there is anyone out there who saw the story and wants some answers - here is the story.
for those who want the history - go to:
http://www.treehugger.com/files/2008/09/cookies-vanilla-vanillin-refined-sugar.php

long story short:
what came under fire about our dear little cookies was that the chocolate chips we used had refined sugar in them (and that refined sugar uses animal bone char in them) and also vanillin.
We did some research and got official statements from our supplier that there was no animal bone char in the sugar - and no petrochemical in the vanillin.

we were also accused of "hiding" the ingredients in our cookies.
This issue is more relevant, I think, than the other accusations and I feel deserves an explanation to anyone who is curious as to why the ingredients of the chips are not on the bags.
When we designed our packaging in 2004 - the labeeling laws were less stringent in Canada. Especially for companies making under $1 million in revenue annually.
Since then Canada has changed its laws - unfortunately, we still had many many thousands of bags to use up.

I do apologize if anyone feels undersold by this - the