Welcome to my Blog!

ciao cookies
Originally uploaded by edenarabella

After a few months of procrastination, some cross-identity confusion, and a couple of vacations under my apron, I am finally blogging.
Believe it or not, this is exciting. In fact, it's monumental. I think there is a day that comes (hopefully) for an entrepreneur when they are no longer swamped, exhausted, and completely overworked. It's bold to say - but I think my time has come.
As you may or may not know, I started up New Moon when I was 19 years old. It was completely unofficial (and was called "eden's edibles" yikes!) but something was starting... Since then it has been full-force for ten years; work like you can't imagine, every aspect of myself completely engaged in birthing the New Moon baby.
And here it is - New Moon is almost a teenager. The reward of my investment became very clear this year when I was able to actualize a lifelong dream of going to Italy. Over the years I have been fortunate to take vacations here and there - but my Italy trip was three weeks!! The longest I'd been away since I was 18.
Needless to say, it was not just an exquisite adventure, it was a triumphant victory as well. I flew home the day before my 3oth birthday.
Those of you who are entrepreneurs will understand the meaning of that! And hopefully, those of you entrepreneurs who think it's impossible to get away from your business will delight in the fact that it's not.

So what am I saying here? What is this first message I am sending out?
My dream (and goal) with New Moon was to create a vehicle for myself. Other than having a knack for baking and a love of business - I am also a writer, a singer, an apprentice, and a traveler. I want to express all these parts of myself - and New Moon is definitely the vehicle which allows me to do that.
So now you know why the Blogging is exciting! Because I now have the time and energy to do it.
How I got here is a whole other story... stay tuned.
xo baker babe