Get a Job

It happens to the best of us. The Us I am speaking of are entrepreneurs. That said, I think this story applies to most people, not just the crazy business owners of the world.
So here's how it goes...
I realized this week that I don't like my job anymore. Gasp.
No, I am not putting the cookie biz up for sale. I love my business, love my cookies, love my staff, love everything - except my job.

On my way up to work this week I realized that I have an office job now. I sit at my desk. I send and answer emails, make phone calls, send faxes, order cardboard boxes and chocolate chips, and swear at my printer. It has been a slow progression to this point, but was solidified after I lost ALL MY STAFF at the end of August. No, I am not a slave driver, and yes, it is a whole other story that I will share very soon.
When I had the crazy staff turnover this summer, I lost both my office manager and production manager. These were the two roles that held down the fort of the business and allowed me to have the freedom to do what I wanted (mostly) within my position of New Moon's Chief. Funnily enough, I remember there being a lot of desk and computer time back then too where I was just wasting time and puttering and stressing about sales and growth and how the heck was I going to take next steps, and what were they anyway? But back then I had people taking care of all of my daily operations so I didn't think too much about things. I thought I was coasting.
Then all those people quit in one fell swoop within a month period, and there I was starting from scratch again. I had to cover all the tasks that both those managers were doing, plus train a whole new staff, plus I had a five month-old baby. It was an act of magic, and now that I'm through it I can honestly say it was one of the best things that has ever happened for my business.
But - I am still sitting at that desk.
That desk.
My desk.
Stationary, except for when one of the bakers needs my guidance, or I have to taste test something, or point out a dust bunny.

This was never the career that I wanted. I made a distinct choice to commit to my business so that it could be a vehicle for my creativity and self-growth.


There is a small story in this beautiful book called The Book of Embraces by Eduardo Galeano about a hamster that is caged its whole life and when the cage is finally opened, it huddles in the back for fear of freedom.
That is why I sit at my desk. That is why I have elaborate and stubborn ideas in my mind about how "no one could possibly do this task" because only I could decode the magic of filling a box with cookies, or pasting UPS stickers properly, or taking an order from that finnicky customer.
These are lies. Tricks. Things I convince myself of instead of pushing the envelopes within myself that have been glued shut for way too long.

If you are an entrepreneur and happen to be reading this, I highly recommend reading a book called The E-Myth which is all about this conundrum that we get ourselves into: the brave and fearless entrepreneur who ends up being a technician in their business.
I don't want to be a technician anymore. No, I want to feel the blood flowing again, the creative juice in my veins, and my heart pumping with excitement. That is what being an entrepreneur is all about.

Would you like to know what career I want?
I want to be the Ambassador for my business. I want to travel with it, make connections, and keep building a network with other inspiring entrepreneurs.

I want to write books: a cookbook, a book about starting and running your own business, and a memoir about postpartum depression and my cracking open into motherhood.

I want to pick up my guitar again and sing.

I want to keep growing my business and creating great jobs for people. Did you hear Canada Post is cutting 8000 jobs? It is a privilege to own a business and to be an employer, and I will keep on doing it.

So no, I am not a baker. Not a cookie packer. Not an order picker or a delivery person. I am not the office manager or the production manager. I'm also not the graphic designer (yeah, my designer should ban me from Illustrator). I'm not the lady behind the scenes.

I'm the face of my business and the leader of my life.
How's that epiphany for a Wednesday night?

Help Wanted

I usually like to keep my game-face on, but thought I'd tell it straight instead: I think I'm stuck. Well, I kind of know I'm stuck. OKAY - I'm stuck!

My name is Eden and I am officially experiencing some kind of personal crisis at work. Now, when I say work I don't just mean my job. This is the thing with owning your own business; New Moon is my baby. It is part of me. In fact, I may be over-identifying with my business. Me and New Moon have been together since I was 19 years old. That is almost 16 years. I wouldn't say it's like marriage, it's more like a kid. The difference with a kid is that they are most certainly energetically their own being, whereas a business, without its own stubborn determination for separation and autonomy, seeps into the ego and identity.
When my business is doing well, I feel good. When my business is struggling, I don't sleep at night, and it becomes very difficult to think about anything other than how to solve the problem.
Here is a picture of where things are at:
When I was pregnant, my job was to get the business running like a well-oiled machine. I needed to do that in order to ensure a smooth maternity leave. It was a lot of work; I remember sitting at my desk cramming away at spreadsheets and systems just days before I gave birth. But I did it, and while I took a step away to have a baby, the business ran well. No major hiccups, we didn't go into debt, all was well.
Then I came back, pretty tired and shell-shocked, and resumed my seat at the desk. And twiddled my thumbs. Since then it's been an interesting journey; I've done lots of clean-up, worked with my staff, shredded lots of old paper, played with new recipes, tried to get more customers, but I still sit here day after day with this sinking feeling. How on earth do I grow my business? What does it require of me? How do I  take a small-medium business to bigger? But most importantly, what do I want?
This is where I'm stuck. And it feels a bit scary to admit that I don't know. I want the business to grow, I want to continue to build an awesome business with incredible people and incredible products - but where and how? I want to have fun, and I want to be creative, and I really, really don't want to compromise my ethics JUST to make money. This is the crux.
So I'm putting out a Want Ad. I want to find a mentor. I want to talk to someone who can say, "hey, this is what most entrepreneurs go through at this stage and this is how to get out of it".
As it stands, going to work and trying to "grow my business" is proving to be somewhat painful, because I am being incredibly hard on myself, and the pressure is too much.
I wanna be this guy over here, walking into the sky - except not a guy and perhaps wearing a killer dress instead of some boring suit. Oh yeah, I'd also be holding a cookie in each hand and have Cedar on my hip.

xo BB

I Want My Job

Sometimes it's really fun to be interviewed...
Last week, Sean O'Neill, who writes a column for the torontoist site, came by the bakery and we sat and had a great chat. He writes a feature called "I Want Your Job" and it's about different people in the city, doing different jobs, and having a great time doing them.
The thing about a good interview is that it makes you think about what you're doing - not just operate in the daily auto-pilot of the to-do list. Sometimes it's easy to forget why I love my job, or what's unique about how I run my business. I felt all warm and squishy after the interview - but more importantly, had renewed faith that I am on the right track.
Here's the article - I hope you enjoy it!
http://torontoist.com/2010/06/i_want_your_job_eden_hertzog_baker_babe.php