I Want My Job

Sometimes it's really fun to be interviewed...
Last week, Sean O'Neill, who writes a column for the torontoist site, came by the bakery and we sat and had a great chat. He writes a feature called "I Want Your Job" and it's about different people in the city, doing different jobs, and having a great time doing them.
The thing about a good interview is that it makes you think about what you're doing - not just operate in the daily auto-pilot of the to-do list. Sometimes it's easy to forget why I love my job, or what's unique about how I run my business. I felt all warm and squishy after the interview - but more importantly, had renewed faith that I am on the right track.
Here's the article - I hope you enjoy it!
http://torontoist.com/2010/06/i_want_your_job_eden_hertzog_baker_babe.php

Push!

When I started up the business almost 13 years ago (holy crap), I was the holder of a teeny-tiny seed of a vision. At 19 years old, I wasn't seeing the business as a gone-national cookie company or anything. No, I was probably just hoping to get the delivery of cakes to the East End without them getting smushed in the back seat...
As the business grew, my vision grew. I began to see something shiny way off yonder in the distance - and although it was hazy, I envisioned my business becoming something huge. For whatever reason, the vision always had to do with the cookies being sold in California. Since I love California, it probably just meant that once we had grown to reach the California market, well - then we'd made it!

In February we took on our first big contract with the US. There was much screaming and jumping up and down in the bakery, and then we got serious about the many thousands of cookies we would have to make...
And OF COURSE - chaos hit! Our new packaging was delayed, the wrong flour was delivered, and then - worst of all - our cookie depositor broke down. Yes, Baker Babe was even brought to tears. Nothing was going to stop us from getting that first order out, but it sure felt like everything was trying!
The bakers and I (and the husband pitched in too) hunkered down and hand-scooped almost 35,000 cookies. During breaks we soaked our hands in warm sea salt baths, and shook our heads at the madness of it.

People often compare a business to having a baby, and I would add to that by saying that a business is like having many babies. Just when you think the kid's grown up, you're in labour again, pushing out the next one. A business is about constant re-birth and expansion - and from what I know, it's not exactly a walk in the park, but it's always worth it.

We got the order done, we worked our butts off, and a piece of that beautiful vision was actualized. As crazy as it was, I wouldn't have changed a thing. The chaos brought our team together, showed the integrity of the company, and was a pretty great story to tell.

New Moon Kitchen makes a TRUE cookie

So this thing happens when one googles "new moon kitchen". Maybe some of you reading this post right now happened to do just that and were lead here to this page. Or - maybe you were lead to a different blog... a blog that decided to tear us apart - EVEN AFTER we disproved everything the blogger accused us of.  If you have no idea what I'm talking about then don't worry - but if you've followed any of the story then you'll know what I'm referring to.

So here's the thing - I've got this person who - for whatever reason - wants to rain on my parade in a big way, who wants to spread false information about my company on the web - and continues to do so even after we had treehugger interview us, even after we had a meeting with the Canadian Food Inspection Agency, even after we wrote to the blogger - kindly - with information from our suppliers that proved there was nothing "hiding" in our cookies.

I can't seem to shake this vengeful person off my web trail. 

So what should Baker Babe do? Get mad? Get even?

sink to the low level of the blogger? 

Obviously I'm mad that there is false information floating around on the web -